Rebranding, Visual Identity, Website, Print Design and Social Media Assets for Körpergut Akademie.
Körpergut Akademie
March 2025 till today
Since 2016, Körpergut Akademie has been supporting people on their path to personal and professional development in the health sector. With in-depth, practical training courses on holistic health and mindful movement, the academy pursues its vision of bringing more health, joy, and awareness into the world. Our task was to strategically develop the existing brand identity and modernize it visually. The goal was to create a professional, clear, and approachable image that focuses more on the high-quality training courses and less on lifestyle aspects. As part of a comprehensive brand and target group analysis, we identified the brand’s core values: quality, friendship, passion, individuality, and functionality. These values formed the basis for the development of a new visual identity that combines modernity, warmth, and authenticity while also highlighting the academy’s educational standards as a training institution.
Based on the defined brand values, we developed a holistic brand design that visually translates the essence of Körpergut Akademie. The existing logo was deliberately simplified: the previously dominant leaves were reduced so that the “K” as the central trademark comes into sharper focus. This gives the logo a more modern, airy look and symbolizes development without limits. It is complemented by clear, contemporary sans-serif typography and a fresh color palette with rich and soft tones.
Orange was specifically chosen as the activating accent color. Organically drawn patterns, rounded text forms, natural image masks, and soft shadows—inspired by leaves and light—give the design a lively feel and a natural atmosphere. This formed the basis for a comprehensive CI guide. We then designed a new website – from wireframes and the design concept to the implementation of the page layouts. The focus was on presenting the extensive range of training courses in a clear manner, building trust, and promoting interaction through strategic calls to action.
The result is a holistic brand identity that combines professionalism, warmth, and authenticity. The new website presents Körpergut Akademie’s offerings in a clearly structured and inviting manner, supported by visualizations, icons, and user-friendly navigation. In addition, numerous digital and analog design assets were created, including a set of affirmation cards, a training planner for personal reflection, flyers, certificates, information brochures, social media templates, and meta ads. Together, these materials form a consistent image that highlights the academy’s values and strengthens its position as a professional training center in the field of holistic health.
We would like to express our sincere thanks for the trusting cooperation and look forward to continuing to support Körpergut Akademie!
