Visual identity, website, online store and ongoing marketing support for Seeds Designinstitut.
Seeds Designinstitut
2020 to date
Seeds Designinstitut pursues the vision of imparting creative knowledge in the field of graphic design and making it tangible. As a platform for online training, the company creates an inspiring community and offers aspiring designers a place for learning, exchange and creative development. As co-founders in the project, our task was to translate the underlying values into a coherent visual identity and create a holistic brand experience – from the logo to the color and typeface world to the website with integrated online store. At the same time, we continuously create content for Seeds Designinstitut for social media as well as newsletters, blogs and learning materials for a comprehensive marketing mix. The focus has always been on making complex content easy to understand, visually appealing and tailored to the target group.
To begin with, we analyzed the concept and intended positioning of Seeds Designinstitut in order to develop a visual language that conveys both professionalism and creative lightness. To this end, we designed a reduced and friendly appearance that radiates openness, clarity and a fresh approach to knowledge transfer. In addition to a logo with a strong character, we developed a harmonious color scheme and a suitable combination of fonts that can be used in all media.
The website forms the heart of the brand presence: it combines clear course information and community offers with a seamless user experience in the online store. It was particularly important to us to create an inviting user experience through intuitive navigation and a well thought-out structure.
In our ongoing collaboration, we are regularly entrusted with the design of information graphics, learning content and content formats that are didactically well thought-out and visually clear. The focus here is on the balance between inspiring design and accessible, understandable communication.
The brand identity of Seeds Designinstitut impresses with a consistent, warm and modern design language that stands out from the competition and appeals to the target group on an emotional and functional level. The combination of design clarity and playful lightness invites users to explore, learn and participate. The website and online store create a digital home for future creatives that offers orientation and promotes exchange. The consistent visual line across all channels not only ensures a high recognition value, but also strengthens the professional appearance of the institute in an increasingly competitive education market. Thanks to our ongoing content production, the platform remains lively, up-to-date and inspiring – and thus becomes a driving force for a new generation of designers.
We would like to express our sincere thanks for the creative, collaborative partnership and look forward to many more years together.
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