Brand Design and Website for UNIHA
UNIHA Wasser Technologie GmbH
November 2023 to Present
Our client UNIHA is a global leader in the field of water and wastewater technology, developing innovative technical solutions since 1979 to protect and efficiently utilize the world’s scarce water resources. With a broad range of products and services, UNIHA supports industries and communities around the world. In light of steady growth and increasing global challenges, UNIHA sought to refresh its brand identity and enhance its digital presence. The goal was to position the company as a leader in innovation through a clear and modern visual language, while also creating a user-friendly website that effectively communicates its complex technical offerings.
At the start of the project, we developed a new visual identity that conveys both professionalism and modernity. This included designing a new logo that highlights UNIHA’s technical expertise and global reach. In addition, we crafted a thoughtful color palette and typography that exude trust and clarity. To ensure consistent brand presentation, we created a comprehensive Brand Manual detailing the guidelines for applying the new design. Alongside the brand’s consistent design application, we also created a template for PowerPoint presentations.
In the next phase, we designed essential brand materials such as business cards, letterheads, and brochures, as well as promotional materials like roll-ups and tote bags. With these fundamentals in place, we moved on to the website design, focusing on presenting the extensive and technical product portfolio through an intuitive UI design and clear content.
The result is a thoroughly modern brand appearance that positions UNIHA as a global innovator and presents the brand consistently across all channels, both offline and online. The new website enables users to quickly and easily access information while clearly understanding the company’s offerings. The Brand Manual ensures that the brand identity is applied consistently within the company and across various platforms. Overall, the rebranding has strengthened UNIHA’s market position and visibility, laying the foundation for further growth.
We are grateful for the great collaboration and look forward to future joint projects!
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