A visual identity, a variety of design products and a website
Dr. Natalie Hartl
December 2022 till June 2024
During the development of the new design concept, we first took a deep dive into understanding the company and its target audience. From this, we identified key values and traits such as “aesthetics,” “empathy,” and “innovation,” which needed to be visually translated. It quickly became clear that the design required a soft yet strong aesthetic, combining clarity and modernity to reflect Dr. Natalie Hartl’s approach to her work.
The logo is based on a stylized facial shape, creating a direct connection to the focus of the treatments. The design is enhanced by two dots, symbolizing the beginning (the needle’s entry point) and the result (the visible transformation) of a treatment. The logo is completed by a square, bold shape that represents a stable foundation and symbolizes newfound strength. The selected colors and fonts complement the brand concept, further balancing the apparent contrasts of softness and strength.
In consultation with Dr. Natalie Hartl, the visual identity of GLOW was expanded and refined with design elements such as icons. This allowed us to proceed with the creation of various print materials, including flyers, roll-ups, and business cards. Additionally, a range of digital assets, such as a social media design, were developed.
Finally, a corporate website was designed, providing information about Dr. Natalie Hartl’s services. The focus was on creating and implementing a website that is as clear and easy to navigate as possible while effectively convincing (potential) clients.
We would like to thank everyone for the fantastic collaboration!
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